The storybehind MW
Two letters. A lifetime of love. A dream brought to life.
Some dreams begin with an idea. Others begin with a passion. Mine began with both, and a story written close to my heart.
My name is Marielle Wakim, and this is the story of how a passion became a dream, how a dream became a promise, and how that promise became MW Cosmetics.
Where it all began
My love affair with beauty began in 2012.
What started as a career soon became something much deeper. For seven years, I immersed myself in the beauty industry, discovering that makeup was never simply about colors, textures, or products. It was about a feeling.
The confidence a woman carries when she feels beautiful. The little moment she takes for herself in the middle of a busy day. The quiet transformation that happens when she looks in the mirror and smiles.
I fell in love with that feeling.
Life led me into another professional world, where I built my career as a Senior Product Specialist. One career taught me to love beauty. The other taught me how to build something people could believe in. Eventually, I understood why I needed both.
The dream that refused to fade
Through the years, I grew as a professional, as a wife, and as a mother. My days became fuller, but the dream I carried never disappeared. If anything, it became stronger.
A woman can give so much of herself to the people she loves without ever giving up on the woman she dreams of becoming. I didn't want to choose between my ambition and my family, between being strong and being gentle. I wanted to create a beauty brand that stood for exactly that.
Not just another makeup brand. A brand with a soul. A brand with a story.
More thantwo letters
The name didn't come from a marketing agency or a search for the perfect logo. It came from the people who mean everything to me.
- MMarielle
- The woman I am, the passion I carry, and the dreams I dare to follow.
- MMichel
- My husband, my partner in life, and the love that stands beside my journey.
- MMaelle and Mikaella
- My daughters. My heart. My greatest inspiration.
- WWakim
- Our family name, our roots, and the identity I carry with pride.
Four names. One family. Two letters.
MW existed in my life before it ever existed on a product. It was a tattoo on my wrist, a small symbol of the people I love most. What once lived on my skin as a symbol of love became the name of something I was brave enough to create.
MW was never just a logo. It was my story, long before it became my brand.
Where strengthmeets softness
When I began imagining MW Cosmetics, I knew exactly what I wanted it to represent: the modern woman, in all her beautiful contradictions.
Strong, yet gentle. Ambitious, yet loving. Bold, yet effortlessly feminine.
A woman who can lead with confidence and love with tenderness. A woman who can be a mother, a wife, a professional, a dreamer, and still be completely herself.
Black
Strength, elegance and confidence.
Pink
Femininity, warmth and softness.
I didn’t want to choose one over the other. Because why should a woman have to choose?
True beauty is not about being one thing. It is about having the freedom to be everything you are.
MW Cosmetics by Marielle Wakim is a Lebanese beauty brand created with passion, shaped by experience, and inspired by the people who give my life its greatest meaning. Proudly made in Lebanon. Proudly woman-owned.
Makeup should never hide the woman behind it. It should celebrate her. I created MW Cosmetics with my name, built its meaning around my family, and I share it with every woman who believes that strength and softness can exist beautifully together.
This is my story. This is my passion. This is my family. This is MW.
With love,
Marielle Wakim
Founder, MW Cosmetics
Our vision
To become the Lebanese beauty house that proves strength and softness can coexist beautifully, from Beirut to the GCC and beyond.
A brand created by a woman, for women, where every product is crafted to last, to care, and to celebrate the woman who wears it.
We envision MW in the makeup bag of every modern woman in Lebanon and the Gulf who refuses to choose between being powerful and being feminine: a homegrown brand with regional ambition and global standards.
- Our roots
- Our strength
- Our beauty
- Our story
- More than beauty
